Swedish Business Culture
Guide on how to work successfully with Swedish business partners, colleagues and employees
‘Geschäftskultur Schweden’ published in German by Hummelshain Verlag
At first glance, Swedish business partners appear open, friendly and uncomplicated. At second glance, however, many people realise that business deals they thought were certain are delayed, agreements do not always seem clear and decisions take time.
The key lies in indirect Swedish communication, different basic assumptions and expectations. Those who perceive and correctly interpret the subtle signals from their project partners from the far north lay the foundation for smooth and successful cooperation.
The guidebook about Swedish Business Culture provides practical recipes for success in communication and cooperation across national borders:
- Having constructive conversations
- Pursuing goals
- Optimising collaboration
The book ‘Geschäftskultur Schweden’ puts Swedish business culture in its context, explains the background and provides helpful practical tips. With the help of this book, German-speaking business partners can shape their intercultural management in such a way that they not only optimise binational cooperation, but also gain competitive advantages in the domestic market.
The guidebook ‘Swedish Business Culture’ is aimed at German-speaking entrepreneurs, managers and specialists who work (or want to work) with Swedish business partners and provides in-depth and comprehensive insights into Swedish business culture. In a handy format, it provides all the know-how needed to enable successful and smooth German-Swedish cooperation.
Initial reactions to the book ‘Geschäftskultur Schweden’ (Business Culture Sweden)
‘After reading this guide, you will understand why Swedes negotiate, communicate and make decisions differently – and how you can make your projects a success. Highly recommended!‘
Helen Hoffmann, Country Manager at Swedish Chamber of Commerce in Germany
The book can be purchased directly from Hummelshain Verlag, in online shops or anywhere else where books are sold.
Uta Schulz
Geschäftskultur Schweden
124 pages, softcover
Price: € 19,80
ISBN 978-3-910971332
